Culture & identity

This panel explores the intersection of creativity, identity, and entrepreneurship, examining how cultural expression drives both narrative influence and economic value. Bringing together leaders across film, music, live events, and media, the discussion highlights how African creatives and cultural strategists are redefining global storytelling and audience engagement. As culture and identity become central to global industries, the conversation will unpack how creative leadership and collaboration can strengthen Africa’s soft power, shape perception, and translate artistic vision into tangible impact across markets.